AI Insights · Timothy · October 2021
Top 5 Social Apps in Africa Q3 2021 Performance
In Q3 2021, the top social apps in Africa saw varying trends in downloads, revenue, and active users, with notable performances from TikTok Lite - Save Data and Facebook Lite.
In the third quarter of 2021, Africa's social app landscape saw significant activity across the top 5 social apps on a unified platform. Here’s a detailed look at the performance of these apps, based on data from Sensor Tower.
TikTok Lite - Save Data experienced a remarkable increase in weekly revenue, starting from around $76K and peaking at approximately $145K by mid-September. Weekly downloads also showed an impressive upward trend, growing from around 1.4M in late June to a peak of approximately 2.4M in mid-September. The app maintained high engagement with weekly active users fluctuating between 31M and 35M throughout the quarter.
Facebook Lite had a steady performance in Q3 2021. Weekly revenue remained relatively stable, fluctuating between $9K and $14K. Weekly downloads showed a consistent trend, with numbers around 1M, peaking at approximately 1.16M in early September. The app enjoyed a robust user base, with weekly active users consistently above 110M, peaking at around 113M at the end of September.
Instagram saw modest revenue, with weekly figures ranging from $370 to $765. Downloads were strong, peaking at around 900K in late August. The app maintained a steady number of weekly active users, hovering around 34M to 35M throughout the quarter.
Likee - Short Video Community experienced relatively stable weekly revenue, ranging from approximately $5.5K to $10.6K. Downloads were consistent, with numbers around 300K, peaking at approximately 344K in early September. Weekly active users showed slight fluctuations, ranging from around 5.3M to 6M.
X had minimal revenue throughout the quarter, with a notable spike to $105 in late August. Weekly downloads remained steady, averaging around 270K, with a peak of approximately 296K in mid-September. The app’s weekly active users showed a slight decline from around 17M in late June to approximately 16M by the end of September.
These insights highlight the dynamic nature of the social app ecosystem in Africa during Q3 2021. For more detailed insights and data, visit Sensor Tower.
